Rush x Process Reel

Take a deep dive into the behind the scenes of the Rush Project.

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Process reels are just as important as the final product. There's no better way to showcase your hard work and expertise than through a visual breakdown that packs a punch and communicates to your clients the importance of time.

During the course of two weeks, Rush was concepted, designed (then re-designed), amended and executed. Countless crashes and cups of coffee were a large part of the final project.

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This process reel gives a taste at what went into the fictional 20 second spot.

Studio: Internal

Role: Entire Project